Road to V2: Pre-Launch Update
V2 Testing; Launch Details
Firstly, a big thank you to everyone in our community for their continued support of this project. We’re highly confident that our new V2 product iteration is a significant improvement in terms of both functionality and user experience over our existing V1.
With respect to early testing, we’ve successfully gone through the entire order flow, from token discovery (search), to limit order placement, and subsequent fulfillment — as well as tracking outstanding orders in the sleek; new dashboard. Please see screenshots below for reference.
The most notable improvement of V2 is ease of use. Search token, set buy/sell price, set gas, set slippage, and submit order — done. There should be no confusion or doubts on the user side. Very similar to Uniswap, as previously noted.
Users can set gas — and slippage — separately when placing an order. Adjusting these inputs will dramatically increase the likelihood of your order being fulfilled, which is a common problem we observed with V1 (where slippage defaulted to 1%, and gas could only be toggled in ETH instead of GWEI). We’re excited to give users the power and flexibility to set the conditions which they are most comfortable with to fulfill an order.
We’ve added a separate page dedicated to active and previously filled orders, where users can see summary trading statistics, as well as the ability to cancel live orders or review trade specific details.
We are extremely excited to launch V2 for the community to start using. There are still a few issues to iron out and optimizations that are being made — as such, we are going to target 12/1 as a “soft launch” date where we will open up testing of the app to a larger audience of users (certain individuals will be invited to an exclusive Telegram channel — stay tuned). This will ensure a flawless application is delivered and properly marketed with a formal launch. We will launch officially to the greater public on 12/8.
Marketing Update:
There have been a lot of questions about marketing of late, so we felt it would be helpful to provide an update.
The “Trading Competition” discussed in our roadmap is still scheduled! We decided it would be best to plan the competition a week or so after the launch — instead of at the time of the actual launch — so that users can get acclimated to the new interface and platform.
The competition will be based on trading volume during a specified time period, with significant payouts in accordance with the volume traded by each user. We believe this competition will be a major catalyst for user adoption of our platform, while also creating healthy social activity and buzz.
In conjunction with and following the trading competition, meaningful marketing funds have been earmarked for all relevant channels to drive user acquisition (social, YouTube, digital ads, etc). As stated previously, we have intentionally withheld aggressive marketing spend to date as V2 was on the horizon — we’d prefer to invest for the long-term as opposed to the short-term. With this launch now underway, we can finally allocate some of that capital directly into user acquisition, which in turn drives trading volumes, burn and staking income.
Suffice to say, we are excited to enter this next significant stage of growth for UniTrade!
